Introduction to Real Estate Marketing Services

Are you a land developer, property developer or home builder who’s looking for a new way to generate leads to sell your property? Have you already tried using the internet, but couldn’t produce a decent ROI, or simply didn’t generate enough traffic to your listings? If this sounds like you, then this article is exactly what you need to help your real estate business move forward. Through the use of internet marketing strategies, I will show you an effective method to generate real estate leads at an affordable rate. So let’s get started!Overview – How the Real Estate Marketing Services WorkThis real estate marketing system that I am promoting, is heavily focused on all areas of search marketing, from search query to ad click to lead generation. How it works is amazingly simple, and can be summed up in a few steps. The first goal is to build a website that focuses on one main topic (ex. New Homes for Sale in Toronto). This is where you will promote your property with images, layouts, videos, amenities, etc. Next, you will need to generate to this site using Pay-Per-Click (PPC) or Search Engine Optimization (SEO). Finally, once you have a site to promote your property, and visitors that are looking for a property with your specifications, you will need to persuade them to contact you or book an appointment. So let’s take a look at how to achieve these three things.Step 1 – Building a Real Estate Marketing WebsiteThe first thing you will need is a targeted website that promotes your property through images, descriptions, lot layouts, etc. Oddly enough, the best performing websites are usually only one-page, and offer limited information on the property, but enough to keep people interested. The goal here will be to provide potential buyers with information on your property (ex. location, size, etc.), but keep them wanting more information (ex. price, custom building options, etc.). Ideally you will want to optimize this page for a single keyword phrase that is most important/relevant to your property. For example, if you have land for sale in Austin, TX, you will want to make sure you use the phrase ‘land for sale Austin, Texas” as many times as possible throughout the website. This way you can optimize it for search engines.Step 2 – Generating Real Estate TrafficOnce you have a website build and populated with information about your product, you will want to generate targeted traffic. You can do this through a wide variety of ways, however the two most standard options are PPC and SEO (as mentioned above). PPC is a method where you would pay per visitor by showing your ad on search engines for particular keyword phrases (ex. every time someone from Austin searches “land for sale”). Google AdWords is the most popular platform used to obtain PPC traffic. The next option is to use SEO, which takes much longer and is often complicated, but the benefit is that the results are long-term and not dependent on your budget, and if you’re willing to learn basic SEO and put in the time, you can do it for free. The key to generating traffic is focusing on keywords that potential buyers would be searching for. This way you know that you are finding people who are most likely interested in your property.Step 3 – Getting Real Estate LeadsSo now that you have a website displaying your property, and traffic going to your site, you will want to convert that traffic into leads. To do this, you will want to start by making it easy for potential buyers to contact you. Ensure that your page has multiple contact options (ex. phone number, email, contact form, social media links, etc.). Next you will want to give people a reason to contact you. Try enticing them with a catchy Call-to-Action (CTA) such as “Fill out the form to download our property layout” or “act now to get our special payment offer”. Finally, you will want to make sure that you omit some information about your property so that the prospect does not have every question answered, otherwise the amount of leads you get will drop significantly.By now you should understand the fundamentals of how you can use search engine marketing to promote your property and gain leads from prospective buyers. Whether you choose to use PPC methods and get instant traffic for a capital investment, or whether you choose to do it on your own using SEO, the key is to link all three steps together so that you can decrease the cost per visitor, while increasing the rate of lead conversion.